Start Ups


I advise and mentor entrepreneurs, start-ups and early stage businesses to realise their ideas and achieve their ambitions.

Using my expertise I assist  them with the development of their concept, strategy, commercial planning, long-term goals, routes to market, investor introductions and retailer relationships.

I  also refine product concepts, deliver new product development solutions and shape the creation of commercial recipes,  the development of  brand and packaging design and provide manufacturing solutions.

As a result, I ensure they are readied for success.


I manage the journey from ideation through concept shaping, product development and brand and packaging creation through to manufacturing and launch.

Defining all costs, sourcing ingredients, determining shelf-life, defining the optimal brand and structural packaging solution and identifying the manufacturing resource, warehousing and logistics solutions.

And I  can provide ad-hoc mentoring and advice or longer periods of consultancy on a contract basis, tailored to match their needs – or end to end project delivery.


Typically, these are the key considerations for start-ups or early stage food and drink businesses that I can help with:

  • Innovation workshops
    • Trends and food and drink sector opportunities
    • Market research and category insights
    • Target audience identification and segmentation
    • Consumer journey mapping
    • Competitor analysis and bench marking
    • Brand strategy – USP’s, positioning and differentiation
    • Product idea and protecting intellectual property
    • Product idea development
    • Business planning, funding and investment
  • New product development
    • Initial recipe ideas
    • Commercial recipe development and costs
    • Sensory optimisation
    • Nutritional analysis
    • Structural packaging
    • Manufacturing solutions and product trials
    • Microbiological analysis
    • Shelf life determination
    • Consumer testing
    • Legal compliance including Trading Standards
  • Brand naming and brand identity
    • Food packaging design
    • Routes to market
    • Achieving listing and sales – retailer pitch material and support
    • Igniting your marketing activity – bespoke launch events, social media, PR.

If you’d like to have an initial chat to explore how I might be able to help you, let’s take some time out for a chat about your idea via a phone call or conference call.

We can then decide whether a meeting will be useful and after our get together I’ll prepare a detailed proposal, tailored to your specific needs.

Every project is different, as are time frames and the required investment, but I’m always prepared to consider how I can work to definitive budgets when required.

Take a look at Brand Acceleration for some insights into how I launch new food and drink products.

And take a look at BoomBod as an example of my work.

Call: +44 (0) 207 205 2998 or email today for an initial chat.