The thrill I get from creating success for our clients is the best reward for the total commitment I give to each and every project and I’m very proud of their kind testimonials.
“It has been my privilege and pleasure to work with Eddie Stableford in constructing and expanding my brand. He was not only attentive to details but understood the intrinsic values of a brand. I was struck by Eddie’s sensitivity to various nuances and his awareness of the emotive dimension of food. His advice and work on creating my brand was invaluable. Frankly, I know that I could not have done it without his wise counsel.”
Ken Hom, BBC TV presenter and author.
“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to work with.”
Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.
“Eddie worked with us from day one on our crisp project. He has an intuitive ability to tune in to consumer wants and did a fantastic job in shaping and delivering all the initial stages of work including strategy creation, consumer research, taste testing and brand concept evaluation. He also played a key role in our packaging procurement and set an exacting standard for our launch range. More recently he delivered the strategy, shaping and management of the re-design of our packs as we moved more significantly into mainstream retailing, ensuring greater standout whilst retaining all our key brand equities. His enthusiasm, passion and energy is infectious and his knowledge of all aspects of the food and drink industry is exceptional. I thoroughly recommend Eddie to anyone looking for help in developing a new brand.”
Rod Garnham, Corkers Crisps.
“I was thrilled when Eddie agreed to work with me on my new healthy snack business. His attention to detail, professionalism and knowledge was second to none throughout our time together. From initial fact find, workshop and then continued support every step of the way to help get my business off the ground was truly something. Eddie listened to my requirements and tailored to this helping nat&co. with branding, packaging, advice on trademark, pricing, USP’s, website and a sales strategy. A huge thank you to Eddie for all his ideas and hard work in helping to bring nat&co. to life. I look forward to working with him again in the future. I would strongly recommend Eddie, fantastic service.”
Natalie King, Founder of Nat & Co. (UK) Ltd.
“Eddie is the real deal! If you are looking for a brand expert who is very honest, has integrity and is a pleasure to work with, Eddie is your guy. We did a full day brand strategy workshop with him and continued on with mentoring sessions. He is a professional that genuinely cares about his clients and their success. As a relatively small business, he helped us strategise how to create a brand that is truly memorable and all the elements involved in achieving it. This included in depth research into our market and also insights on how to correctly position ourselves in order to create a business model that was financially sustainable. If you ever get a chance to work with Eddie, you will not be disappointed!”
Sibel Sulyeman & Robert Henry, Founders CG.
“Just want to send a quick shout out to Eddie Stableford for his overwhelming help preparing our labels for trading standards compliance checks. I put out my enquiry on The Food Hub and he replied in minutes. What’s also amazing his willingness to help for such a reasonable fee. Thanks to his knowledge, our labels are good to go, a few steps away from printing so we can go straight into light production. We highly recommend giving him a call before you print any food labels.”
Terry Hayden, Little Jamaica Caribbean Kitchen.
“Eddie has been amazing! I’d been ‘winging it’ for a long time, my business was, on the surface going really well, the customer base and orders were growing and growing, but the demand was getting too high, the problem was it was flattering that we kept pushing on thinking surely this is all worth it. Our small team meant that numbers and workings out weren’t made a priority, but one day my great friend Thea said I should meet Eddie and finally make some business sense. He’s been so positive and encouraging, after meeting him just once I could see the changes in the business within the first month. I have every bit of confidence that if I meet with Eddie 3-4 times a year my business will grow and grow financially as well as the orders. He’s allowed me to see a future and creating the right work life balance, because what’s the point in having your own business if it does’t work for you – thank you Eddie, can’t wait to see what’s round the corner”
Serena Whitfield, Founder, Pearl & Groove.
“I worked with Eddie Stableford on a branding exercise for a new drinks product. Eddie has an unusual combination of experience and enthusiasm for innovative products in the food and drink sector. He’s a specialist who ensures that the right product appears on the right shelf at the right price and possesses hard-won insights into the categories. The work we did together was inciteful and thorough, proposing practical steps and solutions and identifying new markets and channels. I would highly recommend his services to anyone who is looking to brand (or rebrand) in the food and drink marketplace.”
Paul O’Sullivan, Managing Director, NextRed.
“Eddie was extremely helpful and really took the time to listen and understand what my business is about and what I am trying to achieve. He is very knowledgable and his advice and feedback were clear and constructive. I couldn’t recommend him enough.”
“I honestly couldn’t thank or recommend Eddie more, I am incredibly grateful that I was able to work with him. Being a startup, having his support and expertise from concept through to launch was invaluable. His perspicacious view of the market and knowledge of the industry has been and will be key to the building of my brand and business strategy. I look forward to continuing to work with Eddie closely in the future.”
Thea Bourke-Borrowes, Founder, Eight Thirty.
“You name it, Eddie is on it. On trend, on the money, on target, on top of whatever it is. Like a purifier for your brand, Eddie distills a flurry of energy and ideas into clear beautiful liquid purpose.”
Richard Kieswick, Serial Food & Drink Entrepreneur, Dickie’s Big Boozy Bangers.
“Eddie and I worked together on the launch of an English natural mineral water brand. He did a fantastic job creating the look and feel of the brand and product. In a very crowded and generic marketplace he designed a product that looked distinctive through use of shape and colour but was also efficient to manufacture, pack and distribute in bulk. This is no mean feat; the mechanics of production and distribution are often overlooked by brand designers to the detriment of the bottom line. Everywhere the product was shown feedback was extremely positive. I would totally recommend working with Eddie on brand development and strategy, his passion and enthusiasm for brands is complemented by his knowledge and experience.”
Brett Fleming – Jones, MD, Iceni Waters.
“Eddie is passionate about brands and a real expert on retail. His input was exciting, relevant, and made commercial sense for our organisation, across our product portfolio. He is internationally regarded and has also opened many doors for our company with potential clients and partners. I have also referred Eddie to a number of other businesses I work with, all of whom have had the same excellent experience. I would absolutely recommend him.”
Professor Vikas Shah MBE, CEO Swiscot Group and entrepreneur.
“Eddie is that excellent combination of a highly commercial manager together with strong creative insight which ensures the best results possible in an agency/business relationship. Excellent work and good ideas to help build the business were much appreciated and Eddie was great to work with.”
Andy Low, AJL Global Limited.
“Eddie is a very energetic and driven individual. He is entirely focused on delivering the best results for his clients. The work he did for me in a significant business to business project in the food and drink sector was nothing less than excellent. I often refer my clients to Eddie simply because I know he will deliver the goods. Eddie is very creative and very personable. His communication skills are the key to his success.”
Stephen Cook, Food Industry Export Consultant.
“Eddie worked with us and our VC partners and provided first-rate strategic input in shaping our sales focus and routes to market. He was also instrumental in helping us achieve our first retail listing in Sainsbury’s. He’s a hugely energetic guy who gives his all to his clients. He did a fantastic job for us and I’d highly recommend him.”
Karol Rzepkowski, Joint CEO, Johnsons Seafarms.
Take a look at Food Brand Strategist for some insights into how I help clients launch new food and drink products.
And take a look at BoomBod as an example of my work.
If you’d like to explore how we can help you, call or email to schedule a time to chat about your needs.
Call: +44 (0) 207 205 2998 or email today for an initial chat.