Services & Fees

Through my expertise, I’ve helped a myriad of clients successfully launch new food and drink brands – from mentoring, commercial planning, product ideation, brand creation, to market strategies and launch plans.

All of my services can be tailored to suit specific client needs to ensure they get best value. This spans from ad-hoc advise by the hour to full project delivery so please do ask if my standard services aren’t what you’re looking for.

As a guide to the required investment, here are my fixed-fee options that we offer including our Virtual E-Mentoring packages:

E-Mentoring Ad-Hoc sessions | £125/hour

Given the challenging times we live in, I’m offering this service to help lovely foodie people as cost-effectively as possible. If you need a sounding board or advice in relation to a particular issue, then this is ideal for you. Fast and simple on the phone, Zoom or Google Hangouts. Email today to book a slot.

E-Mentoring Appetiser | One hour session & follow up | £250

It may be that you’re already on the way with your idea but need help with a particular issue. Or perhaps a sounding board to discuss direction. I’ll provide a discussion framework questionnaire and we can book a time slot on the phone, Zoom or Google Hangouts.

Using your completed questionnaire, I’ll undertake preparatory work so that we can make best use of our time. Post-session, I’ll provide summary notes prior to a half hour follow-on call. Email today to book a slot.

E-Mentoring Antipasti | 90 minutes | £375

This is an excellent follow-on from Appetiser or best for an extended opportunity to discuss numerous aspects of your project.

I’ll book a time slot for our session/s, on the phone, Zoom or Google Hangouts and you can make use of it either as a single session or 30 minute segments combined as you wish. I’ll provide summary notes and action points after each session and a draft agenda for the next session where applicable. Email today to book a slot.

E-Mentoring Programme | £750/month

This programme provides a once a day email exchange over a calendar month (excluding weekends and public holidays). This is supplemented with a once a week, hour long Zoom session or telephone call. Additional time can be booked by the hour as required.

At the outset I supply my Fact Finder to identity the aspects that I can best help you with in addition to providing a sounding board and mentorship. Email today to book a slot.

Main Course | Intensive workshop, commercials & outline project plan for your product concept | £2,750

If you’re right at the start of your project, then this is ideally suited to you. Through an intensive, one day workshop session (in London or another location by agreement), we’ll discuss and explore all elements shown in 1.Getting Started.

Once we’ve booked our session, I’ll send through a Fact Finder to ensure that I have the required information to enable us to undertake research and preparatory activity including looking at your objectives, product concept, competitors and so on.

Following on from the workshop, I’ll prepare a comprehensive strategy document incorporating your product concept optimisation, manufacturing options, commercial analysis and an initial project plan. This defines your next steps and is accompanied by outline timeframes and indicative costs. (Presented in PowerPoint format and typically around 150 pages.)

With your review completed, we can then schedule a call to go through any questions or queries you may have so that I can incorporate any necessary changes and discuss how best to progress to the next stage. Email today to book an initial free of charge discovery call.

Amuse-bouche | Intensive workshop, ideation, brand house, outline project plan & follow on for your product | £5,750

This includes everything in 1.Getting Started but is supplemented by an additional half day workshop to deliver your brand equities – a robust foundation for your brand design work.

Following on from the workshop, I’ll prepare a comprehensive strategy document incorporating product concept optimisation, manufacturing options, commercial analysis, your brand equities and an initial project plan. This defines your next steps and is accompanied by outline timeframes and indicative costs. (Presented in PowerPoint format and typically around 200 pages.) Email today to book an initial free of charge discovery call.

A La Carte | Intensive workshop, ideation, outline project plan & follow on with no identified product | £15,000

This covers everything in Amuse-bouche but is structured to additionally include ideation and innovation activity when you wish to identify potential product ideas rather than present your own idea. (Note: Ownership of the idea transfers on full payment of fees.) Email today to book an initial free of charge discovery call.

Full Menu | Customised full project delivery plan

In addition to my fixed fee packages, I provide end to end project management and delivery. After an initial chat to gain an understanding of your needs, I provide an indication of the likely level of investment needed. Or given a couple of days, a proposal detailing all stages of work supplemented with an initial project plan and schedule.

Mentoring | A flexible approach to helping you

I mentor individuals or teams, undertaking workshops typically from half a day to three days in duration. These provide the structure, advice and stimulus to shape and define new product opportunities or to implement a change of business direction for example. Or it may be that you are just looking for help or advice in relation to a particular aspect of your project or services – in which case I can offer you support and mentoring in affordable one hour chunks as and when you need it.

Other Services | Feel free to ask

If you’d like to discuss specific needs which aren’t covered here, please call or email so we can schedule a chat.

Take a look at Food Brand Strategist  for insights into how I help clients launch new food and drink products.

And take a look at BoomBod as an example of my work.


Call: +44 (0) 207 205 2998 or email today for an initial chat.

(Last updated December 2021)