Proven Strategic Process

I’ve created & refined a proven strategic process which is always tailored to each and every project.

The graphics below illustrate my robust and proven strategic process which is key in creating successful products and brands and in helping clients understand and plan their journey from concept to launch.

As  each project is unique, these five stages define the most common work elements and approach but typically, these are tailored to meet the specific needs of each project.

My approach is to focus on the interface of three, key behaviour drivers – changing society, changing consumer and changing technology – identifying the hot-spots for exciting and disruptive ideation and innovation.

To do so requires an understanding of societal, technological and consumer behaviour to fully define the opportunity and key success factors in defining a food brand strategy.

This work provides the springboard for exceptional creativity: stimulating innovative product creation, stand-out brands and brilliant packaging designs, ignited by intelligent and exciting thinking.

Take a look at I Want to Launch a New Food Idea But Need Expert Help for an insight into how I approach creating successful brands for my clients.

If you’d like to explore how I can help you, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.