Tamarind Restaurant Mayfair

The Tamarind Restaurant Mayfair was the first UK Indian restaurant to be awarded a Michelin Star.

Chef Atul Kochhar brought a new dimension to fine Indian dining, creating traditional recipes with modern twists for his adoring fan base, and his amazing mastery of Indian cuisine earned him the accolade of being described by Pru Leith as ‘the master of spice.’

Eddie Stableford worked closely with Atul and the marketing team of The Tamarind Restaurant Mayfair to faithfully replicate a range of marinades, sauces and chutneys for large scale production and sale through multiple retailers.

He also conceived two new ‘spice for rice’ products and also sourced mini poppadums, perfect for dipping.

  • Worked with Michelin Star Chef, Atul Kochhar – investor on BBC programme ‘My Million Pound Menu’.
  • Sector research, gap analysis and market opportunity.
  • Product portfolio creation (Fifteen SKU’s) including unique product concepts.
  • Manufacturing solution.
  • Labelling legislative compliance.
  • Creative briefing and design management.
  • Retailer presentations.
  • Brand launch, marketing and advertising campaign implementation.
  • Production project management.
Atul Kocchar Tamarind restaurant Mayfair
Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.

Of our work, Atul said:

“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to work with.”

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

If you’d like to find out more how I helped Chef Atul Kochhar and his team at The Tamarind Restaurant Mayfair with their packaging design and to explore how I can help you, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.