The Tamarind Restaurant

The Tamarind Restaurant was the first Indian restaurant in London to be awarded a Michelin Star.

Chef Atul Kochhar brought a new dimension to fine Indian dining bringing traditional recipes with modern twists to his client fan base and his amazing culinary skills earned him the accolade of being described by Pru Leith as ‘the master of spice.’

Eddie Stableford worked closely with Atul and the marketing team of The Tamarind Restaurant to faithfully replicate a range of marinades, sauces and chutneys for large scale production and sale through multiple retailers.

He also conceived two new ‘spice for rice’ products and also sourced mini poppadums, perfect for dipping.

  • Worked with Michelin Star Chef, Atul Kochhar – investor on BBC programme ‘My Million Pound Menu’.
  • Sector research, gap analysis and market opportunity.
  • Product portfolio creation (Fifteen SKU’s) including unique product concepts.
  • Manufacturing solution.
  • Labelling legislative compliance.
  • Creative briefing and design management.
  • Retailer presentations.
  • Brand launch, marketing and advertising campaign implementation.
  • Production project management.

Take a look at Food Brand Strategist  for some insights into how we help clients launch new food and drink products.

And take a look at BoomBod as an example of our work.

If you’d like to know more about how we helped the Tamarind Restaurant or how we can help you, call or email to schedule a time to chat about your needs.


Call: +44 (0) 207 205 2998 or email today for an initial chat.