Powters Sausages herald from Newmarket in Suffolk, a town well know for its horse racing and Powters have long been associated with the sponsorship of the Newmarket Town Plate.
With a shop in the centre of the town, Powters are famous for their distinctive flavour, handed down as a secret recipe from many generations.
My work with them first started in 1988 when they needed help with an improved packaging presentation to boost their sales in 26 East Anglian Co-op stores.
The solution manifested in the creation of a carton which saved time and cost and significantly reduced overall packaging material volumes through the removal of the tray – they were the first in the category to use this packaging format.
With this in place, retailer presentations followed and a regional listing was secured in Tesco.
Another four brand designs and updates have followed, the most recent in 2017 and today Powters Sausages are on sale in Waitrose, Sainsbury’s, Tesco and the Co-op.
Structural packaging solutions.
Creative briefing and design management.
Liaison with packaging supplier through specification, structural mock-up and proofing stages.
Retailer introductions and presentations.
Production project management.
(N.B. I have worked with Powters on their brand and packaging since 1988.)
Take a look at Food Brand Strategist for some insights into how I help clients launch new food and drink products.
And take a look at BoomBod as an example of my work. If you’d like to find out more about how I helped Powters Sausages or to explore how I can help you, call or email to schedule a time to chat about your needs.