Powters Sausages


Powters Sausages herald from Newmarket in Suffolk.

With a store in the centre of the town, Powters are famous for their distinctive flavour, handed down as a secret recipe through many generations.

Eddie Stableford first worked with them in 1988 when they needed help with an improved packaging presentation to boost their sales in 26 East Anglian Co-op stores.

The solution manifested in the creation of a carton which saved time and cost and significantly reduced overall packaging material volumes through the removal of the packaging tray – they were the first in the category to use this packaging format.

With this in place, retailer presentations followed and a regional listing was secured in Tesco.

Another four brand designs and updates have followed, the most recent in 2017. And today Powters Sausages are on sale in Waitrose, Sainsbury’s, Tesco and the Co-op.

  • Structural packaging solutions.
  • Factory implementation.
  • Creative briefing and design management.
  • Liaison with packaging supplier through specification, structural mock-up and proofing stages.
  • Retailer introductions and presentations.
  • Recipe development.
  • Production project management.
       (N.B. We have worked with Powters on their brand and packaging since 1988.)

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

If you’d like to find out more how I helped the team at Powters and to explore how I can help you, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.