No Catch Just Cod

2 No Catch Fillets No Catch Just Cod was the apt name created for Johnson’s Seafarms based in Shetland, leaders in aquaculture and the first fisheries business to breed cod organically.

No Catch Just Cod was launched with wild cod stocks rapidly diminishing and it was a brand that caught the imagination of retailers and consumers alike.

The business won fifteen awards including Best Brand & Best Packaging Design and achieved a rate of sale in Tesco and Sainsbury’s at three  times standard cod despite a price point which was more than double per kg.

No Catch Just Cod was also heavily featured in the media including BBC Countryfile.

  • Extensive sector research.
  • Brand strategy.
  • Structural packaging solution.
  • Creative briefing and design management.
  • Liaison with packaging supplier through specification and proofing stages.
  • Retailer introductions and presentations.
  • Project management.

Take a look at Food Brand Strategist  for some insights into how we help clients launch new food and drink products.

And take a look at BoomBod as another example of our work. If you’d like to have a chat about project case histories or to find out how we can help you with your project, call or email to schedule a time to chat about your needs.


Call: +44 (0) 207 205 2998 or email today for an initial chat.