Hey Like Wow is an exciting soft drinks packaging concept created for an entrepreneurial start-up team.
Work included packaging technology, supply chain identification and nomination, name generation, brand creation, structural packaging design, packaging concepts, copywriting, packaging design and manufacturing solution.
The Hey Like wow products comprise of natural mineral water with natural fruit flavours stored in an innovative, push-button cap so the vitamins and minerals are provided at 100% efficacy – and without preservatives too.
Simply push, shake and drink.
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Sector research, gap analysis and market opportunity.
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Product development shaping.
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Business mentoring, advice and support.
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Investor presentations.
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Cost modelling.
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Sourcing of innovative dispensing cap.
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Assembly of key production partners – product formulations, flavouring manufacturers, cap filling and assembly, bottle suppliers, sleeve producers, bottling plant.
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Creative briefing and design management.
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Retailer introductions.
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Production project management.
Take a look at their launch video click here.
Hey Like Wow won the Drum Dream Award for Best Packaging Design in 2016.
https://www.youtube.com/watch?v=pyZtosx4gps
Take a look at Food Brand Strategist for some insights into how I help clients launch new food and drink products.
If you’d like to find out more how I helped the team at Hey Like Wow and to explore how I can help you, call or email to schedule a time to chat about your needs.