A phone conversation with Rod Garnham of Taylor Farms about a shortage of potatoes for good quality crisps sparked an idea and a few months later Corkers Crisps were born.
Research and brand strategy.
Product range shaping and definition of flavours.
Preliminary manufacturing partner solution.
Creative briefing and design management.
Print management including nomination of suppliers.
Consumer focus groups to assess creative design concepts.
Production project management.
Strategic direction, creative briefing and design management of their brand refresh and updated packaging.
Take a look at Brand Acceleration for some insights into how I launch new food and drink products.
If you’d like to explore how we can help you, call or email to schedule a time to chat about your needs.
Call: +44 (0) 207 205 2998 or email today for an initial chat.