Corkers Crisps

Corkes Crisps Consumer Research

A phone conversation with Rod Garnham of Taylor Farms about a shortage of potatoes for good quality crisps sparked an idea and a few months later Corkers Crisps were born.

  • Opportunity identificaton.
  • Research and brand strategy.
  • Product range shaping and definition of flavours.
  • Preliminary manufacturing partner solution.
  • Creative briefing and design management.
  • Print management including nomination of suppliers.
  • Consumer focus groups to assess creative design concepts.
  • Production project management.
  • Strategic direction, creative briefing and design management of their brand refresh and updated packaging.
  • Fastest-growing UK crisp brand.

Take a look at Brand Acceleration for some insights into how I launch new food and drink products.

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