BoomBod is an exciting weight loss concept which only incorporates ingredients approved by the European Food Safety Agency for weight loss or other health benefits.

Approached by the client with a blue sky brief, our work started with research leading to a range of ideation scenarios.

A workshop followed leading to a focus on a weight loss product and a 3 a day regime delivered by shot drinks over a 7 day period.

BoomBod has gone on to become one of the most successful retail brands of recent times and is on sale in the UK and the US and the brand exports to countries across the globe.

  • Sector research, gap analysis and market opportunity identification.
  • Product concept ideation.
  • Product efficacy criteria evaluation and creation referencing EFSA guidelines.
  • Preliminary product formulations.
  • Legislative compliance.
  • Product development.
  • Manufacturing solution.
  • Creative briefing and design management.
  • Production project management.
  • UK’s leading diet brand within six months of launch with over 1 million units sold.

You can see their launch video here:

BoomBod 7 Day Achiever Pack & Shots
Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products. If you’d like to find out more how I helped the team at BoomBod and to explore how I can help you, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.