A programme of work relating to product positioning and proposition, product formulation, manufacturing and brand strategy for Barracudos Protein Drink.
The protein drink category is super-competitive so determining a winning proposition was key.
We undertook extensive research which identified an opportunity for a refreshing drink with a lower protein content than existing, sector products.
As a consequence, the product development brief was to create a product that was first and foremost thirst quenching and refreshing and yet with an efficacious protein level.
And in doing so, a brand look and feel that would appeal equally to all sexes was defined by my research activity.
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Extensive category and demographics research leading to differentiated product formulation.
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Structural packaging solution.
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Factory implementation.
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Creative briefing and design management.
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Liaison with packaging supplier through specification, structural mock-up and proofing stages.
As a result, Barracudos protein drink went on to become a firm favourite with gym goers and achieve both UK and international distribution.
Take a look at Food Brand Strategist for some insights into how I help clients launch new food and drink products.
If you’d like to find out more how I helped the team at Barracudos and to explore how I can help you, call or email to schedule a time to chat about your needs.
Call: +44 (0) 207 205 2998 or email today for an initial chat.