A programme of work relating to product positioning and proposition, product formulation, manufacturing and brand strategy for Barracudos Protein Drink.
The protein drink category is super-competitive so determining a winning proposition was key.
I undertook extensive research which identified an opportunity for a refreshing drink with a lower protein content than existing, sector products.
As a consequence, the product development brief was to create a product that was first and foremost thirst quenching and refreshing and yet with an efficacious protein level.
And in doing so, a brand look and feel that would appeal equally to all sexes was defined by my research activity.
Extensive category and demographics research leading to differentiated product formulation.
Structural packaging solution.
Creative briefing and design management.
Liaison with packaging supplier through specification, structural mock-up and proofing stages.
As a result, Barracudos protein drink went on to become a firm favourite with gym goers and achieve both UK and international distribution.
Take a look at Brand Acceleration for insights into how I optimise new food and drink products for launch.
And take a look at BoomBod as an example of my work.
If you’d like to explore how I can help, call or email to schedule a time to chat about your needs.