Barracudos Protein Drink


A programme of work relating to product positioning and proposition, product formulation, manufacturing and brand strategy for Barracudos Protein Drink.

The protein drink category is super-competitive so determining a winning proposition was key.

We undertook extensive research which identified an opportunity for a refreshing drink with a lower protein content than existing, sector products.

As a consequence, the product development brief was to create a product that was first and foremost thirst quenching and refreshing and yet with an efficacious protein level.

And in doing so, a brand look and feel that would appeal equally to all sexes was defined by my research activity.

  • Extensive category and demographics research leading to differentiated product formulation.
  • Structural packaging solution.
  • Factory implementation.
  • Creative briefing and design management.
  • Liaison with packaging supplier through specification, structural mock-up and proofing stages.

As a result, Barracudos protein drink went on to become a firm favourite with gym goers and achieve both UK and international distribution.

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

If you’d like to find out more how I helped the team at Barracudos and to explore how I can help you, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.