What are your thoughts about the nostalgic Burger King brand update?
I think this is a very smart move right now. Sure, it has some weaknesses but any brand that can create a sense of nostalgia and happier times is going to be pretty well right now in my view.
And another nostalgic brand and product that is doing well is Heinz. Having launched their ‘Heinz to Home’ service in April 2020 have seen sales soar with no end in sight.
Enabling consumers to purchase product ‘bundles’ and have them delivered to their door, Heinz introduced the service in response to shoppers’ frustration at not being able to easily purchase staple items in-store, as consumers stockpiled their pantries during the pandemic.
The ‘Heinz to Home’ bundle, comprising 16 cans of favourites including Heinz Cream of Tomato Soup, Heinz Beans and Heinz Hoops. It costs £10 plus £3.50 for postage, and the bundle is delivered within three days of an order being placed. Going forward, Heinz also aims to sell bundles containing sauces and baby products.
Demonstrating social care, Heinz has also partnered with Blue Light Card – a discount service for workers in the NHS, emergency services, social care and armed forces – providing free postage and priority shipping for orders from frontline workers.
And their personalisation service is another clever move at a time when many individuals are feeling isolated and missing friends.