News & Events

Check back here regularly for latest news relating to the Food & Drink sectors and Brand Clock events.


The Bread & Jam Festival gets ever closer – JULY 18 & 19.

I’m making 2 presentations:

Looking forward to it and meeting lots of you lovely people.

Use code BRANDCLOCK30 via the link below to get 30% OFF!…/bread-jam-2023-the-uks…

Check back here regularly for latest news relating to the Food & Drink sectors and Brand Clock events.


I’m delighted to be presenting at the Bread & Jam Fest again this year as well as participating in the PodPod’s (Point of Difference Pod) too, both over the two days.

Use code BrandClock30 at checkout to get 30% off by using this link:


Cambridge Creatives get-together

A most enjoyable get-together in the private dining room for lunch at The Orator, Cambridge Union this week. Great to catch up with old friends and to make new ones as too with some very interesting creative industry topics discussed.


Enterprise nation lunchtime talk

If you’d like to listen to my Key Trends for food and drink businesses click here.


Enterprise nation lunchtime talk

Looking forward to presenting my 2023 Trends at this event, click here to book your slot.


Food & Drink Heroes 2023 is officially open for entries!

I’m delighted to be celebrating entrepreneurship with Food & Drink Heroes as a judge for 2023! Calling all food and drink entrepreneurs, we want to hear your story! Start a free application here:


Food & Drink Trends 2023 Report published

I’m very pleased to share that my annual, food trends report is now available. You can download it by subscribing to my newsletter here.


Presentation to Growing Kent & Medway

I was thrilled to present ‘How much does it cost to launch a Food Brand’ to participants in this business growth initiative.

You can read a synopsis of my presentation here.


Expert opinion for IFE Manufacturing Bulletin

Excellent article on sustainable packaging which I was delighted to contribute to here.


Podcast interview with Chelsea Ford

Listen to my interview with Chelsea Ford about launching a new food brand.


Menu development underway

A fantastic day working on the counter menu for my West London restaurant client yesterday.

Low GI, dairy free, high in protein, crammed with pre and probiotics, inflammatory ingredient free. And a balance of vegan, vegetarian and gluten free dishes. And OMG they look and taste amazing too! What isn’t there to like.

Breakfast and dinner menus next. I can’t wait! #restaurant #london


Podcast interview with Chelsea Ford

Catch my podcast interview with Chelsea Ford here:


Sustainability Food Show Business Design Centre London October 15 & 16 2022

I’m delighted to share that Street Food Box will be exhibiting at this event, the UK’S FIRST CONSUMER SUSTAINABILITY SHOW at The Business Design Centre London over the 15th and 16th October

And to celebrate I have 100 COMPLIMENTARY TICKETS TO SHARE, if you’d like one, ping an email to

First come first served.
Sustainability Show London


FD Reviews at Speciality Fine Foods London Olympia September 5 & 6  2022

I’m delighted to be part of the FD Reviews LIVE! team at Speciality & FineFood Fair on 5-6 September. You can book a free 15-minute consultation with an FD Reviews expert throughout the show to gain advice on how to improve your Food or Drink product or idea and achieve commercial success!

Register for the Fair at the link below:


Petit Squares Launch Event at Aston University

It was an honour and a pleasure to be invited to the launch event for Petit Squares by my mentee Monique Farquharson MBA and her kind words mean so much to me.

“Eddie, I could write an epistle. You have been my sounding board, my mentor and now my friend. Thank you for your guidance, your time, your dedication to help and your patience. I’ve thrown a million questions your way and always, you have taken your time to answer. You’ve helped me to clear my thoughts and helped to calm my nerves! I’m sorry Eddie but you’re stuck with me now.”

Monique Farquharson MBA: Founder Petit Squares.


Bread & Jam Fest 2022

What an amazing two days @breadandjamfest and a big shout out to Jason, Tara, Kitty and the rest of the B & J team for putting together an incredible event.

It was of course wonderful to meet so many people in person for the first time having only met over Zoom previously.

And thank you to everyone who attended my Tuesday 3pm presentation, “How much does it cost to launch a food brand” and for your compliments and kind words, they meant so much to me.

And here is some of that feedback:

“Thank you very much for your talk at the Bread & Jam fest on Tuesday. I greatly enjoyed and appreciated your efforts and it brought up a lot to light for me. It was definitely one of the best talks throughout the show! I was hoping to be able to get a copy of your presentation please so that I could take a deeper look through things as I know you had much more on there than you were able to go through!

“Thanks so much for the incredibly useful presentation yesterday.  I was raving about it to everyone I met at the drinks yesterday evening.  Your wealth of knowledge and experience is awe-inspiring.”

“Just want to first of all thank you for the awesome presentation at Bread & Jam. We didn’t get a chance to speak, but I really appreciate all your advice and the effort you put into the presentation. We’re just in the ideation phase for our own brand and your insights were incredibly helpful!”

“Thank you very much for your talk at the Bread & Jam fest on Tuesday. I greatly enjoyed and appreciated your efforts and it brought up a lot to light for me. It was definitely one of the best talks throughout the show! I was hoping to be able to get a copy of your presentation please so that I could take a deeper look through things as I know you had much more on there than you were able to go through!”

“A huge thank you for the most useful, brimming-with-info and inspiring (and kick up the backside) talk at Bread & Jam. I worked as a designer in branding for many years before co-founding our start-up and my god I wish I’d worked with someone like you at Wolff Olins! Thanks so much again, and I hope our paths cross in the near-future.”


Bread & Jam Fest 2022


Glebe Farm Rebrand

Pleased to have contributed to this press article For Food Navigator re the Glebe Farm rebrand:


Sustainable Packaging Conference 2021

I was delighted to both sponsor and chair on behalf of PMI Events the 2021 global ‘Sustainable Packaging Virtual Conference which included a webinar featuring Street Food Box.


ReThink Drink Webinar

I was an honour to chair a panel discussion at this event entitled ‘Rethink Drink – Innovations in Drinks Packaging’ on behalf of PMI Events.


Bread & Jam Festival 2.0 

I was delighted to present my webinar on ‘Margins – everything you need to know but were to scared to ask’, and humbled by the large number of thank you messages and for requests for follow-on meetings. 


Street Food Box – my personal story

As Street Food Box reaches launch week, here is an article about what inspired me to find a solution to reduce the massive volume of single use, food to go packaging disposed of every day.



The Cadbury flake shortage – and what’s behind it.

Lol – another instance where a 15 minute journalist interview has been reduced to a single sentence – good article though!


Interesting YouGov data published today indicating an increase in fresh produce consumption.


Street Food Box on page 1 of google within just two months!

Street Food Box Google Page 1

Lol – can’t believe where in position 4 on page 1 of Google for Street Food Box in just 2 months of going live! And company page highlighted too! Only 1,520,000,000 results!

Incredible work by our web and SEO team:-) Thanks guys!

Take a look at


Street Food Box launch gets ever closer!

The amazing feeling you get when you see your idea become a reality! The launch of Street Food Box gets ever closer!

Street Food Box outside


Food to go never tasted so good!

We were inundated with onlookers and interest at our Street Food Box photoshoot today.

And the delicious food was made even better by knowing that the box could be reused rather than sent to landfill after 10 minutes use as is the case with single use packaging!

One of my photo’s here, looking forward to sharing the photographers pics next week!

Register your interest at:
Street Food Box with noodles


The most beautiful short film about trees and our relationship with them. A must watch.


If you missed my live presentation on Reduce, Reuse, Recycle, you can view it here..


Want to watch a presentation on Reduce, Reuse, Recycle?

1pm this Friday 5 2021. Follow this link to join:


Pearl & Groove Exmouth Market L0ndon

A COVID 19 success story.

In the middle of the lockdown Serena Whitefield of Pearl & Groove Bakery was faced with a dilemma.

The lease on her store in Portobello Road was nearing its end and demand from her growing online business was stretching her small back of house production kitchen to the limit.

Having recently relocated out of London, setting up a larger production bakery nearer to home and finding a new and smaller retail store was one of the options we considered with her but the idea of a combined bakery and store was also discussed and Serena found the perfect solution – a retail space in Exmouth Market, Clerkenwell which was large enough to combine both into one.

We undertook demographic research and evaluated pedestrian footfall in addition to preparing an initial budget.  Tenders to potential contractors and equipment suppliers was our next stage of work which we supplemented with advice on R&D tax credits and project finance options.

She acquired the lease whilst lockdown was still in place so getting the fit-out started wasn’t possible, but then with the easing of restrictions at the start of June, our chosen contractors were appointed and planning work got underway.

The new bakery and store have now been open since mid-August having completed the refit in a whirlwind four weeks and business has never been better.

Online is booming and local customers are enjoying her fabulous gluten free cakes and speciality fresh coffee blends.

With a love for indulgence, flavour, colour, cake, puddings, glitter and parties matched with a balance of health, wellness and creativity, her cake display is a riot of colour.


The Eco gender gap. Why is saving the planet seen as women’s work?

Gender differences towards the environment.

A fascinating article about the gender differences in relation to environmental issues:


Post COVID research study

Sharing this excellent research piece which has some fascinating conclusions and recommendations in relation to food.

Click to access webinar-innovating-for-the-post-covid19-consumer-slides.pdf


UK curry houses

A news snippet on the challenges facing the UK curry restaurant sector.


Global Innovation Magazine

Delighted to see this snippet published in Global Innovation Magazine today.

Is food & drink innovation dead?


How quickly can you get a new food product to market?

Excellent short video from Siemens on rapid innovation.


Yotam Ottolenghi talks about restaurants needing a rent-free period to survive.

Interview with Yotam Ottolenghi about the challenges facing the food service sector with reduced covers as lockdown is relaxed.


Webinar: How to Succeed in Food Service – 27 May 2020.

Bookings are now open and you can reserve your ticket here.


For the love of food.

Filippo Falcone
Filippo Falcone is one of Piccadilly’s longest serving chefs and has been serving Londoners since 1958.

You have to watch this, an amazing testimony to the love of food from an 81 years young chef.


Growth in Veganism continues.

A very interesting article in The Economist, highlighting not just the increase in Veganism, but a switch from an ethical to environmental drivers.



Food Standards Agency publishes updated Brexit guidelines.

The new guidelines published today indicate no change to legislation until 31 January 2021 –  if that’s ’12 Brexit months’ it could be quite some time!

Food Standards agency


Food & Drink Trends 2020 is available now. 

I’m delighted to announce that my annual trend report is available now.  If you’d like a copy, ping me an email, and I’ll send it on to you.



Guest Speaker & Judge at Leisure F&B Expo 2019 Birmingham NEC 6 & 7 November. 

I very much enjoyed presenting over 2 days at Leisure F&B Expo and also being one of the judges for the Environment & Sustainability award which was deservedly won by B Smith Packaging against excellent competition.

If you’d like to see either of my two presentations, ‘How to Become a Disruptor Brand’ or ‘How to Become a High Street Restaurant Success’, ping me an email.



Guest Speaker & Judge at Leisure F&B Expo 2019 Birmingham NEC 6 & 7 November. 

I’m delighted to share that I will both a guest speaker and judge at the Leisure F & B Expo taking place at the Birmingham NEC on 6 and 7 November.

My half hour presentation will focus on ‘How to become a disruptor food or drink brand’ and I’m one of the judges for the Sustainability & Environment award.

I look forward to meeting friends and colleagues as well as meeting new foodies.

You can register for tickets via this link: 2019-10-17 at 18.18.17


Craft beers from the East of England DIT Event.

I really enjoyable Craft Beer DIT event yesterday at BrewBoard in Cambridge with the added bonus of tasting some great beers, lagers and ciders from the regions best – well someone had to do it 🙂 marketing craftbeer eventsmarketing branding export



Bloom & Allergy Show.

Fun visit to the Bloom, Allergy & Free From and Just V shows at Olympia on Friday. And great to see my clients Eight Thirty and @Pearl&Groove too.


Craft beers from the East of England.

I’m looking forward to taking part in this event ‘Craft Beer Export Meet-Up: Buyers, Digital & Branding’. Wednesday, 31st July 2019,15:30 – 18:00 BrewBoard, B3 Button End, Harston, Cambridge CB22 7GX.

Click the link to book a place:



Making great progress – phase 2 now underway. 

Another great week in Windsor and looking forward to the weeks ahead as I can reveal more about the project I’m involved in.



Brilliant project kick-off meeting.

Just finished a project kick-off meeting with a client at Sketch London – what a fab way to get things underway.



Fantastic news for Percival & Co.

Really pleased to hear that Lucy has achieved an amazing retailer listing – her perserverance has paid off. And delighted to have helped with the development of her marketing and sales strategies. More to follow…

Percival & Co


Fab Grub Club event at Provenance Kitchen Bricks & Mortar.

It’s that time of year again – the first Grub Club Cambridge event of 2019 at the fantastic new Provenace Kitchen restaurant in Cambridge. Amazing food and great networking as always.

Grub Club Cambridge Provenance Kitchen


Food Matters Live.

A interesting and informative day @FoodMattersLive @ExCeLLondon . Great to catch up with clients, colleagues and friends.

Food Matters Live 2018


A great day with Simply Lunch. 

Brand Clock Innovation Workshop with Simply Lunch

I very much enjoyed running a really good and fun food trends and innovation day with the lovely people at Simply Lunch last week. Some great ideas for further development. business productdevelopment branding


A big thank you. 

I’d like to extend my sincere thanks for all my past clients who have supported my new consultancy venture and also my three, new alcoholic drink clients who I’m very much enjoying helping as they start their new brand journey.


Eddie Stableford, Food Brand Expert appears on BBC World News. 

Enjoyed appearing just now with Sebb Holmes @farangLDN on @BBCWorldNews talking about Insects in Food, Eddie Stableford @FoodBrandExpert. Fantastic reaction from Aaron Heslehurst, a real sport.


Eddie Stableford, Food Brand Expert takes part in UK Water Industry Workgroup – Towards Sustainable Packaging.

Earlier this year I was delighted to have been a participant in a water industry initiative working group, ‘Towards Sustainable Packaging’, run in conjunction with Cambridge University.

Follow this link to see the full report.


Little Cook Box readying for launch.

After an extensive programme of work over an 18 month period, the first ever recipe kit concept aimed specifically at children aged 5 -12 years is almost ready to launch.

The brand new, custom fit-out Nottingham production unit is now being handed over to the production team for pre-production trials in readiness for going live in a few weeks time.



Boombod on sale from January 1st 2018.

At last, what every body has been waiting for! Over 2 years in the making from client brief through product ideation, to product formulation and manufacturing, Boombod is on sale in Holland & Barrett nationwide from January 1st!

Take a look at the launch video here.

BoomBod 7 Day Achiever Pack & Shots
BoomBod 7 Day Achiever Pack & Shots


HeyLikeWow launches into Tesco, nationwide.

A first in UK drinks innovation.  All the ingredients are stored in the unique, push-button cap so the vitamins and minerals are provided at 100% efficacy –  and without preservatives too. Simply push, shake and drink.

Hey Like Wow Product Range

HeyLikeWow won the Drum Dream Award for Best Packaging Design in 2016.

Drum Dream Awards Winner 2016

Take a look at the launch video here.

Call: +44 (0) 207 205 2998 or email today for an initial chat.