Street Food Box – my personal story
As Street Food Box reaches launch week, here is a video about what inspired me to find a solution to reduce the massive volume of single use, food to go packaging disposed of every day.
The Cadbury flake shortage – and what’s behind it.
Lol – another instance where a 15 minute journalist interview has been reduced to a single sentence – good article though!
Interesting YouGov data published today indicating an increase in fresh produce consumption.
Street Food Box on page 1 of google within just two months!
Lol – can’t believe where in position 4 on page 1 of Google for Street Food Box in just 2 months of going live! And company page highlighted too! Only 1,520,000,000 results!
Incredible work by our web and SEO team:-) Thanks guys!
Street Food Box launch gets ever closer!
The amazing feeling you get when you see your idea become a reality! The launch of Street Food Box gets ever closer!
Food to go never tasted so good!
We were inundated with onlookers and interest at our Street Food Box photoshoot today.
And the delicious food was made even better by knowing that the box could be reused rather than sent to landfill after 10 minutes use as is the case with single use packaging!
One of my photo’s here, looking forward to sharing the photographers pics next week!
The most beautiful short film about trees and our relationship with them. A must watch.
If you missed my live presentation on Reduce, Reuse, Recycle, you can view it here..
Want to watch a presentation on Reduce, Reuse, Recycle?
1pm this Friday 5 2021. Follow this link to join:
A COVID 19 success story.
In the middle of the lockdown Serena Whitefield of Pearl & Groove Bakery was faced with a dilemma.
The lease on her store in Portobello Road was nearing its end and demand from her growing online business was stretching her small back of house production kitchen to the limit.
Having recently relocated out of London, setting up a larger production bakery nearer to home and finding a new and smaller retail store was one of the options we considered with her but the idea of a combined bakery and store was also discussed and Serena found the perfect solution – a retail space in Exmouth Market, Clerkenwell which was large enough to combine both into one.
We undertook demographic research and evaluated pedestrian footfall in addition to preparing an initial budget. Tenders to potential contractors and equipment suppliers was our next stage of work which we supplemented with advice on R&D tax credits and project finance options.
She acquired the lease whilst lockdown was still in place so getting the fit-out started wasn’t possible, but then with the easing of restrictions at the start of June, our chosen contractors were appointed and planning work got underway.
The new bakery and store have now been open since mid-August having completed the refit in a whirlwind four weeks and business has never been better.
Online is booming and local customers are enjoying her fabulous gluten free cakes and speciality fresh coffee blends.
With a love for indulgence, flavour, colour, cake, puddings, glitter and parties matched with a balance of health, wellness and creativity, her cake display is a riot of colour.
The Eco gender gap. Why is saving the planet seen as women’s work?
A fascinating article about the gender differences in relation to environmental issues:
Post COVID research study
Sharing this excellent research piece which has some fascinating conclusions and recommendations in relation to food.
UK curry houses
A news snippet on the challenges facing the UK curry restaurant sector.
Global Innovation Magazine
Delighted to see this snippet published in Global Innovation Magazine today.
How quickly can you get a new food product to market?
Excellent short video from Siemens on rapid innovation.
Yotam Ottolenghi talks about restaurants needing a rent-free period to survive.
Interview with Yotam Ottolenghi about the challenges facing the food service sector with reduced covers as lockdown is relaxed.
Webinar: How to Succeed in Food Service – 27 May 2020.
Bookings are now open and you can reserve your ticket here.
For the love of food.
You have to watch this, an amazing testimony to the love of food from an 81 years young chef.
Growth in Veganism continues.
A very interesting article in The Economist, highlighting not just the increase in Veganism, but a switch from an ethical to environmental drivers.
Food Standards Agency publishes updated Brexit guidelines.
The new guidelines published today indicate no change to legislation until 31 January 2021 – if that’s ’12 Brexit months’ it could be quite some time!
Food & Drink Trends 2020 is available now.
I’m delighted to announce that my annual trend report is available now. If you’d like a copy, ping me an email, and I’ll send it on to you.
Guest Speaker & Judge at Leisure F&B Expo 2019 Birmingham NEC 6 & 7 November.
I very much enjoyed presenting over 2 days at Leisure F&B Expo and also being one of the judges for the Environment & Sustainability award which was deservedly won by B Smith Packaging against excellent competition.
If you’d like to see either of my two presentations, ‘How to Become a Disruptor Brand’ or ‘How to Become a High Street Restaurant Success’, ping me an email.
Guest Speaker & Judge at Leisure F&B Expo 2019 Birmingham NEC 6 & 7 November.
I’m delighted to share that I will both a guest speaker and judge at the Leisure F & B Expo taking place at the Birmingham NEC on 6 and 7 November.
My half hour presentation will focus on ‘How to become a disruptor food or drink brand’ and I’m one of the judges for the Sustainability & Environment award.
I look forward to meeting friends and colleagues as well as meeting new foodies.
You can register for tickets via this link: http://www.leisurefb.co.uk
Craft beers from the East of England DIT Event.
We really enjoyable Craft Beer DIT event yesterday at BrewBoard in Cambridge with the added bonus of tasting some great beers, lagers and ciders from the regions best – well someone had to do it 🙂 marketing craftbeer eventsmarketing branding export
Bloom & Allergy Show.
Fun visit to the Bloom, Allergy & Free From and Just V shows at Olympia on Friday. And great to see my clients Eight Thirty and @Pearl&Groove too.
Craft beers from the East of England.
We’re looking forward to taking part in this event ‘Craft Beer Export Meet-Up: Buyers, Digital & Branding’. Wednesday, 31st July 2019,15:30 – 18:00 BrewBoard, B3 Button End, Harston, Cambridge CB22 7GX.
Click the link to book a place:
Making great progress – phase 2 now underway.
Another great week in Windsor and looking forward to the weeks ahead as I can reveal more about the project I’m involved in.
Brilliant project kick-off meeting.
Just finished a project kick-off meeting with a client at Sketch London – what a fab way to get things underway.
Fantastic news for Percival & Co.
Really pleased to hear that Lucy has achieved an amazing retailer listing – her perserverance has paid off. And delighted to have helped with the development of her marketing and sales strategies. More to follow…
Fab Grub Club event at Proveance Kitchen Bricks & Mortar.
It’s that time of year again – the first Grub Club Cambridge event of 2019 at the fantastic new Provenace Kitchen restaurant in Cambridge. Amazing food and great networking as always.
Food Matters Live.
A interesting and informative day @FoodMattersLive @ExCeLLondon . Great to catch up with clients, colleagues and friends.
A great day with Simply Lunch.
I very much enjoyed running a really good and fun food trends and innovation day with the lovely people at Simply Lunch last week. Some great ideas for further development. business productdevelopment branding
A big thank you.
I’d like to extend my sincere thanks for all my past clients who have supported my new consultancy venture and also my three, new alcoholic drink clients who I’m very much enjoying helping as they start their new brand journey.
Eddie Stableford, Food Brand Expert appears on BBC World News.
Enjoyed appearing just now with Sebb Holmes @farangLDN on @BBCWorldNews talking about Insects in Food, Eddie Stableford @FoodBrandExpert. Fantastic reaction from Aaron Heslehurst, a real sport.
Eddie Stableford, Food Brand Expert takes part in UK Water Industry Workgroup – Towards Sustainable Packaging.
Earlier this year I was delighted to have been a participant in a water industry initiative working group, ‘Towards Sustainable Packaging’, run in conjunction with Cambridge University.
Follow this link to see the full report.
Little Cook Box readying for launch.
After an extensive programme of work over an 18 month period, the first ever recipe kit concept aimed specifically at children aged 5 -12 years is almost ready to launch.
The brand new, custom fit-out Nottingham production unit is now being handed over to the production team for pre-production trials in readiness for going live in a few weeks time.
Boombod on sale from January 1st 2018.
At last, what every body has been waiting for! Over 2 years in the making from client brief through product ideation, to product formulation and manufacturing, Boombod is on sale in Holland & Barrett nationwide from January 1st!
Take a look at the launch video here.
HeyLikeWow launches into Tesco, nationwide.
A first in UK drinks innovation. All the ingredients are stored in the unique, push-button cap so the vitamins and minerals are provided at 100% efficacy – and without preservatives too. Simply push, shake and drink.
HeyLikeWow won the Drum Dream Award for Best Packaging Design in 2016.