Following on from my recent publication of my 2023 Food Trends presentation, I’ve had a number of requests for my Top 12 tips so here they are:
- Plant-based and vegetarian
As more people adopt vegetarian and vegan lifestyles, there is a growing demand for plant-based and meat-free options but there will be a move away from faux meats to natural ingredients with increased demand for fresh.
- Sustainable and locally sourced ingredients
Consumers are becoming more conscious of the environmental impact of their food choices and are looking for products made with sustainable and locally sourced ingredients and those that use less packaging.
- Healthy and wellness-focused
As an impact of COVID, health and wellness is a hot trend, and consumers are looking for products that align with this, such as organic, gluten-free, non-GMO options and holistic foods, particularly those focused on the human biome.
- Artisanal and craft products
Consumers are seeking out unique and high-quality food and drink experiences and are willing to pay a premium for them as they deliver exceptional taste and sensory experiences.
- Convenience and on-the-go
Busy lifestyles and an increase in snacking are driving demand for convenient and portable food options but local is the new urban with a switch of spend from city to town.
- Ethnic and international cuisine
Consumers are becoming increasingly interested in trying new and exotic flavours from around the world and are also more adventurous in their choices seeking out cuisines from smaller countries which are less represented within the food service sector.
- Meal kit and home delivery
With more people cooking at home, there is an increasing demand for meal kits and home delivery services that make it easy to prepare meals from scratch. And short-cut ingredients that make scratch cooking both easier to prepare and deliver fabulously on taste will grow significantly.
- Low-alcohol and no-alcohol drinks
Moderation and healthier drinking habits continue to increase, leading to more demand for low-alcohol and non-alcoholic options but picking the winning flavours and formats will remain challenging.
- Specialty diets
There is an increasing demand for food products that cater to special dietary needs such as gluten-free, Keto, Paleo, and other specific diets.
- Traceability and transparency
Consumers are becoming more interested in understanding where their food comes from and how it is produced, leading to a demand for products with clear traceability and transparency.
Consumers are willing to pay more for high-quality, premium food products but value for money are the watch words here. They are more discerning and know how to seek out what is best.
- Technology and innovation
The use of AI technology and innovation in food production and environmental packaging solutions offer significant opportunities for the creation of exciting, high traction products.
If you’d like to explore how I can help you with your new food product launch research, ping an email so we can schedule a call.
And take a look at Food Brand Strategist for some insights into how I optimise new food and drink ideas for launch.
Call: +44 (0) 207 205 2998 or email today for an initial chat.
Last Updated on 17/03/2023 by Eddie Stableford