How I Work

I offer complete flexibility in how I work for my clients to ensure that they get best value – from ad-hoc advise by the hour to full project delivery. 

To give a guide as to the required investment, here are four, fixed-fee options that I offer:

Appetiser | One hour telephone session & follow up | £195

It may be that you’re already on the way with your idea but need help with a particular issue, or perhaps you need a sounding board to discuss direction and next steps. Following our initial free half hour chat, I’ll provide a discussion framework questionnaire and we can book a time slot for our one hour session, either on the phone, Skype or Google Hangouts.

Using your completed questionnaire, I’ll undertake preparatory work so that we can make best use of our time and post-session, I’ll provide summary notes.

Antipasti | 90 minutes | £325

This is an excellent follow-on from Appetiser or best for an extended opportunity to discuss numerous aspects of your project.

We’ll book a time slot for our session/s, either on the phone, Skype or Google Hangouts and you can make use of it either as one single session or three, 30 minute segments. I’ll provide summary notes and action points after each session and a draft agenda for the next session where applicable.

Main Course | Intensive workshop, brand house & project plan | £1,850

If you’re right at the start of your project, then this is ideally suited to you.
Through an intensive, one day workshop session (in London or another location by agreement), I’ll discuss and explore all elements shown in 1. Getting Started, supplemented with activity to define your brand positioning, brand proposition and brand essence.


Once we’ve booked our session, I’ll send through a Fact Finder to ensure that I have the required information to enable me to undertake preparatory work by looking at your objectives, product concept, competitors and so on.

Following on from the workshop, I’ll prepare a comprehensive strategy document incorporating your brand DNA, product concept optimisation, manufacturing options, commercial analysis and a project plan document defining your next steps accompanied by outline timeframes and indicative costs. (Presented in PowerPoint format and typically around 100 pages.)

With your review completed, we can schedule a call to go through any questions or queries you may have so that I can incorporate any necessary changes and discuss how best to progress to the next stage.

A La Carte | Intensive workshop, brand house, project plan & follow on | £2,850

This includes everything in Main Course but includes a further day to meet with you again to ready the project for progression to the next stages of development.

This enables an in-depth review and discussion of our collective work to date and allows exploration of new ideas and thinking that may have manifest from the presentation of your strategy. Following the session, I’ll provide a summary of action points and incorporate any additional elements into your strategy.

Full Menu | Customised full project delivery plan

In addition to my fixed fee packages, I provide end to end project management and delivery. After an initial chat to gain an understanding of your needs, I provide an indication of the likely level of investment needed or given a couple of days, a proposal detailing all stages of work supplemented with an initial project plan and schedule.

Mentoring | A flexible approach to helping you

I mentor individuals or teams, undertaking workshops for example – typically from half a day to three days in duration – to shape and define new product opportunities. Or it may be that you are just looking for help or advice in relation to a specific aspect of your project – in which case I can offer you support and mentoring in affordable one hour chunks as and when you need it.

Other Services | Feel free to ask

If you’d like to discuss specific needs which aren’t covered here, please call or email so we can schedule a chat.

Take a look at Brand Acceleration for some insights into how I launch new food and drink products.

And take a look at BoomBod as an example of my work.

Call: +44 (0) 207 205 2998 or email today for an initial chat.