I design and facilitate bespoke food and drink workshops of various formats and durations from half a day or more.
My Brandscope ™ programme is my tried and tested route to creating compelling products and brands and it’s shaped myriads of successful food and drink businesses.
I use techniques designed to take clients out of their comfort zone and to change their thinking – challenging and enthusing, nudging and pushing as we explore an idea together.
Which trends are relevant? What can we learn from the behaviour of today to understand future behaviour? What is shaping how and what consumers eat? Which flavours and cuisines are hot and which are not?
This is how I optimise an idea – by placing it within the context of future society, future technology and future consumer – ensuring that the concept has strength beyond the now to the tomorrow.
But structure is important too so the process can cover either a single stage of development all or four – spanning from concept to launch.
Whilst its most often used to create new products and brands it can also be used for rebrands and marketing programmes too.
Take a look at Food Brand Strategist for some insights into how I help clients launch new food and drink products.
And take a look at BoomBod as an example of my work.
If you’d like to explore how I might be able to help you with my food and drink workshops, call or email to schedule a time to chat about your needs.