Food & Drink Startups


I advise and mentor entrepreneurs, food and drink startups and early stage businesses to realise their ideas and achieve their ambitions.

Using my expertise I assist  them with the development of their concept, strategy, commercial planning, long-term goals, routes to market, investor introductions and retailer relationships.

I  also refine product concepts, deliver new product development solutions and shape the creation of commercial recipes, the development of  brand and packaging design and provide manufacturing solutions.

As a result, I ensure they are readied for success.


I manage the journey from ideation through concept shaping, product development and brand and packaging creation through to manufacturing and launch.

Defining all costs, sourcing ingredients, determining shelf-life, defining the optimal brand and structural packaging solution and identifying the manufacturing resource, warehousing and logistics solutions.

And I provide ad-hoc mentoring and advice or longer periods of consultancy on a contract basis, tailored to match food and drink startup needs, or end to end project delivery.


Typically, these are the key considerations for early stage businesses and food and drink startups that I can help with:

  • Innovation workshops
    • Trends and food and drink sector opportunities
    • Market research and category insights
    • Target audience identification and segmentation
    • Consumer journey mapping
    • Competitor analysis and bench marking
    • Brand strategy – USP’s, positioning and differentiation
    • Product idea and protecting intellectual property
    • Product idea development
    • Business planning, funding and investment
  • New product development
    • Initial recipe ideas
    • Commercial recipe development and costs
    • Sensory optimisation
    • Nutritional analysis
    • Structural packaging
    • Manufacturing solutions and product trials
    • Microbiological analysis
    • Shelf life determination
    • Consumer testing
    • Legal compliance including Trading Standards
  • Brand naming and brand identity
    • Food packaging design
    • Routes to market
    • Achieving listing and sales – retailer pitch material and support
    • Igniting your marketing activity – bespoke launch events, social media, PR.

If you’d like to have an initial chat to explore how I might be able to help you, let’s take some time out for a chat about your idea via a phone call or conference call.

We can then decide whether a meeting will be useful and after our get together I’ll prepare a detailed proposal, tailored to your specific needs.

Every project is different, as are time frames and the required investment, but I’m always prepared to consider how I can work to a definitive budget when required.

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

And take a look at BoomBod as an example of my work.

Call: +44 (0) 207 205 2998 or email today for an initial chat.