How I Help

IF YOU’RE LOOKING FOR EXPERT HELP TO LAUNCH YOUR NEW FOOD OR DRINK PRODUCT, THEN YOU NEED TO WORK WITH ME.

If you’re looking for help to launch your new food or drink product, I provide the vital expertise you need.

I advise and support businesses each and every step of the way from concept to launch, ensuring an  idea is optimised for success with costly errors avoided.

My knowledge spans product ideation, new product development, product optimisation, manufacturing, structural packaging and design.

I also inform the commercial planning process and identify the most effective routes to market.

But there is the detail to take care of too, so I advise on trademarking, ingredients compliance and legislative considerations.

With products, brand and packaging in place, I devise the brand launch and implement marketing and social media activation plans.

This ensures high levels of consumer awareness, so necessary in creating demand at the start of your sales.

I also support my clients by creating sales opportunities on their behalf through my network of influencers and decision makers.

As a result, I provide all the essential support to secure retailer presentations.

And for established brands, I can help with new product launches, rebrands, redesign programmes, strategic repositioning, environmental packaging innovations, brand launch programmes and marketing initiatives.

A FLEXIBLE APPROACH

I offer support and advise on an ad-hoc or contract basis, allowing you to choose the specific aspects you’d like help with – whether you’re at the start of a new project or looking for a step-change to achieve your next stage of growth.

And I mentor individuals or teams, typically from half a day to three days in duration – to shape and define new product opportunities.

Or it may be that you are just looking for help or advice in relation to a specific aspect of your project – in which case I can offer you advice in affordable one hour chunks as and when you need it.

Follow these links for detailed information:

Launching A New Food Or Drink Brand

Food Development

Consumer Research

Food Service Trends

Food & Drink Innovation

Food & Drink Marketing

Food Business Mentor

Food Brand Creation

Motivational Speaker

Food & Drink Start Ups

Food & Drink Workshops

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

And take a look at BoomBod as an example of my work.

If you’d like to explore how I can help you, call or email to schedule a time to chat about your needs.


Call: +44 (0) 207 205 2998 or email today for an initial chat.