Intelligent food and drink marketing
Food and drink marketing is vital in ensuring that the investment made in creating a concept is rewarded by success.
With every product category competitive, I ensure precise audience identification, maximising the use of marketing funds.
Early on in the process, I identify who they are and why they will buy it, leading to optimisation of the concept for success.
By doing so I ensure good sales traction during the launch phase and rapid acceleration in take up resulting in listings growth.
Indeed, the majority of retailers expect to see a marketing plan calendar, defining how
co-ordinated marketing activity will be implemented.
Typically, this includes sales promotion, price promotion, sampling, events, PR, social media and potentially advertising.
I focus on ensuring sales density hot-spots, rather than adopting a scatter-gun approach as this is vital in launching successful brands.
As a consequence, early adopters see the product frequently leading to repeat purchases whilst distribution is established.
I geographically plan further hot-spots, ensuring these overlap existing areas of distribution whilst extending into new ones too.
In this way brand reach is extended by intelligently creating broader availability.
Implementing food and drink marketing campaigns
I create and implement pre and post-launch, food & drink marketing strategies including digital, social media, experiential, advertising and PR.
And with the growth in omnichannel and smart search devices I also incorporate these within the mix.
This results in the delivery of marketing plans which out-think rather than outspend competitors.
If you’d like to explore how I can help you with your food and drink marketing, call or email to schedule a time to chat about your needs.
Take a look at Brand Acceleration for some insights into how I optimise food development activity.
And take a look at BoomBod as an example of my work.