CREATING SUCCESSFUL FOOD BRANDS
Over the course of my career as a food brand strategist and ideator and innovator, I’ve learnt that creating successful brands requires a no compromise approach. Successful brands are future-focused, disruptive and optimised to engage consumers.
So my passion for understanding what consumers do and how brands influence purchasing behaviour has taken me on an amazing journey of discovery and learning which is enhanced each and every day.
I continuously research new product concepts, cuisines and flavours, new market opportunities, what’s hot and what’s not.
I travel widely and look at different cultures and changes in the dynamics of societies which in time manifest as new trends.
Life styles, life stages, aspirations, needs, thinking, desires and technologies also shape how we interact with brands.
And with consumers faced with ever increasing choice in the age of accelerated culture, there is a need to work smarter to gain the attention of a target audience.
Indeed, with the largest food retailers stocking over twenty-five thousand product lines and the repertoire of the average consumer just one hundred of these, creating products and brands which target a specific audience is key.
MY APPROACH
So my ethos is to focus on the interface of three, key behaviour drivers – changing society, changing consumer and changing technology – identifying the hot-spots for exciting and disruptive ideation and innovation.
To do so requires an understanding of societal, technological and consumer behaviour to fully define the opportunity and key success factors in defining a robust food brand strategy, optimised for success.
This work provides the springboard for exceptional creativity: stimulating innovative product creation, stand-out brands and brilliant packaging designs, ignited by intelligent and exciting thinking.
Take a look at I Want to Launch a New Food Idea But Need Expert Help for an insight into how I approach creating successful brands for my clients.
And if you’d like to explore how I can help you through my role as a food brand strategist, call or email to schedule a time to chat about your needs.
Call: +44 (0) 207 205 2998 or email today for an initial chat.