Food Brand Strategist



Over the course of my career as a food brand strategist and food consultant, I’ve learnt that creating successful brands requires a no compromise approach.  Successful brands are focused, disruptive and optimised to engage consumers.

My passion for understanding what consumers do and how brands influence purchasing behaviour has taken me on an amazing journey of discovery and learning.

I continuously research new cuisines and flavours, new market opportunities, what’s hot and what’s not.

I travel widely and look at different cultures and changes in the dynamics of societies which in time manifest as new trends.

Life styles, life stages, aspirations, needs, thinking, desires and technologies also shape how we interact with brands.

And with consumers faced with ever increasing choice in an age of accelerated culture, there is a need to work smarter to gain the attention of a target audience.

Indeed, with the largest food retailers stocking over twenty-five thousand product lines and the repertoire of the average consumer just one hundred of these, creating products and brands which target a specific audience is key.


So my ethos is to focus on the interface of three, key behaviour drivers – changing society, changing consumer and changing technology – identifying the hot-spots for exciting and disruptive ideation and innovation.

To do so requires an understanding of societal, technological and consumer behaviour to fully define the opportunity and key success factors in defining a food brand strategy.

This work provides the springboard for exceptional creativity: stimulating innovative product creation, stand-out brands and brilliant packaging designs, ignited by intelligent and exciting thinking.

But having a robust project map is key, so at the outset, I break down each project into clearly defined tasks and timelines to shape its progression every step of the way – ensuring  delivery on time and on budget.

Take a look at I Want to Launch a New Food Idea But Need Expert Help  for an insight into how we approach creating successful brands.

And take a look at BoomBod as an example of our work.

If you’d like to explore how we can help you through my role as a food brand strategist, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.