Launching a new food or drink brand

If you’re launching a new food or drink brand and need expert help, you’re in the right place.

Successfully readying new food or drink brands for launch requires an in-depth understanding of the concept and the ability and knowledge to plan its delivery.

Many of my clients have ventured into the food sector for the first time, having previously had careers elsewhere. As such, they need expert help and guidance to enable them to turn their idea into reality.

I provide a single resource for all the knowledge they need, enabling them to fast-track their project. I help businesses with all aspects of launching new food and drink brands, guiding and challenging them every step of the way.

This includes research, strategy creation, commercial planning, routes to market, brand and packaging creation and defining their long-term goals.  I provide the expertise to create commercial recipes, refine products, shape brands or find manufactures to help businesses upscale.

My experience also enables me to optimise an idea or to identify why an existing product isn’t matching expectations.

And I leverage our network to assist with investor introductions and retailer relationships.

My approach to fees is flexible. I provide ad-hoc mentoring, longer periods of consultancy on a contract basis or end to end project delivery. Whether you’re at start-up phase or looking for a step-change to achieve your next stage of growth, I can help.

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

If you’d like to explore how I can help you launch your food or drink brand, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.