Food & Drink Startups


With every product sector hyper-competitive, it’s vital that products and brands are created without compromise.

As a food brand expert, I advise and mentor entrepreneurs, food and drink startups and early stage businesses to not just realise their ideas but optimise their concepts for success so that they can achieve their ambitions 

Using my expertise, I assist them with the development of their concept, strategy, commercial planning, long-term goals, routes to market, investor introductions and retailer relationships through ideation, innovation, strategy creation and commercial planning.

I also refine product concepts, deliver new product development solutions and shape the creation of commercial recipes, the development of brand and packaging designs and provide manufacturing solutions.

As a result, I ensure they are readied for success.


I manage the journey from insight and ideation through concept shaping, product development and brand and packaging creation onto manufacturing and launch.

This includes defining all costs, sourcing ingredients, determining shelf-life, defining the optimal brand and structural packaging solution and identifying the manufacturing resource, warehousing and logistics solutions.

I provide ad-hoc mentoring and advice or longer periods of consultancy on a contract basis, tailored to match food and drink startup needs and extending right through to end to end project delivery.


Typically, these are the key considerations for early stage businesses and food and drink startups that he helps with:

  • Innovation workshops
    • Insights, trends and food and drink sector opportunities
    • Market research and category insights
    • Innovation opportunities
    • Market analysis
    • Target audience identification and segmentation
    • Consumer journey mapping
    • Competitor analysis and bench marking
    • Brand strategy – USP’s, positioning and differentiation
    • Product idea and protecting intellectual property
    • Product idea development
    • Business planning, funding and investment

  • New product development
    • Initial recipe ideas
    • Commercial recipe development and costs
    • Sensory optimisation
    • Nutritional analysis
    • Structural packaging
    • Manufacturing solutions and product trials
    • Microbiological analysis
    • Shelf life determination
    • Consumer testing
    • Legal compliance including Trading Standards and ASA.

  • Logistics 
    • Procurement of ingredients and packaging materials
    • Fulfilment solutions
    • Routes to market
    • Distribution channels
  • Brand naming, brand identity and packaging
    • Food brand name creation
    • Food brand identity creation

  • Sales & Marketing
    • Achieving listing and sales – retailer pitch material and support.
    • Igniting your marketing activity – bespoke launch events, social media, PR.

If you’d like to have an initial chat to explore how I can help you as a food brand expert, take some time out for a FREE exploratory chat about your idea via a phone call or conference call after which I’ll prepare a detailed proposal, tailored to your specific needs.

Every project is different, as are time frames and the required investment, but I’m always happy to consider how I can work to a definitive budget when required.

Take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

Call: +44 (0) 207 205 2998 or email today for an initial chat.