Food & Drink Ideation & Innovation


Food and drink ideation and innovation is key in creating, future-focused, disruptive, successful brands.

Following an initial discussion and preparation by yourselves of my Fact Finder to outline your idea, I’ll prepare an Innovation Workshop framework, precisely tailored to the specific needs of your project and use this to stimulate ideas and exploration, leading to clearly defined opportunities for consideration and development.

The output content is visually rich comprising of graphics, charts and videos and supported by a project plan and clear action points.

In instances where clients approach me with a desire to bring a food, drink or health product to market without a concept, we work together to identify appropriate opportunities for further exploration based on my bank of knowledge, trends research and expertise, using my ideation platform to explore and score potential concepts.

One such example where I have delivered the product ideation is BoomBod, which went on to become one of the biggest brand successes of recent years with over 1 million units sold within the first six months of launch and with the founding partners exiting shortly following acquisition of the brand.

BoomBod 7 Day Achiever Pack & Shots
BoomBod 7 Day Achiever Pack & Shots

Visit their website to see more.

And take a look at Food Brand Strategist  for some insights into how I help clients launch new food and drink products.

If you’d like to explore how I can help, call or email to schedule a time to chat about your needs.

Call: +44 (0) 207 205 2998 or email today for an initial chat.