Having worked in marketing services since 1978, and run my own Top 100, Independent Design Agency for some twenty years, I’ve got all the business scars and teeshirts in all the colours in all the sizes and now offer my experience, commercial understanding and strategic skills as a design industry business mentor.
I know all to well the day to day challenges for owner-managed businesses who often find themselves working in the business rather than on the business, particularly in small to medium sized teams.
And it’s often said that business success is when your business is working for you rather than you working for your business. But without careful business planning it’s all too easy to find that challenges are becoming more frequent, harder to overcome and taking increasingly more time to resolve.
Growing businesses face a range of challenges. As a business expands, new problems and opportunities demand different solutions – what worked a year ago might no longer be the best approach. And all too often, avoidable mistakes result in what could have been a great business into an also-ran – or even worse, a failure.
As a design industry business mentor, I can help you recognise and overcome the common pitfalls associated with change to ensure your business can continue to thrive and grow.
Crucially, you need to ensure that the steps you take today don’t themselves create additional problems for the future. Effective leadership aided by experience and practical help can enable you to make the most of opportunities and in doing so, create sustainable growth for the future.
THE TOP FOURTEEN DESIGN INDUSTRY BUSINESS CHALLENGES
In my experience, the top fourteen challenges which face creative businesses are:
- Having a clear understanding of what you do and why you do it.
- Developing a company wide can-do and support culture and motivating the team – day in, day out.
- Positioning yourselves in a way that is going to give you competitive edge at first point of client contact.
- Driving your sales pipeline.
- Cashflow-management and reporting.
- Ensuring excellence of pro-active financial information and advice and really understanding the numbers.
- Not over investing in resources ahead of revenue.
- Know your own weak points and those of your senior team.
- Failure to delegate.
- Keeping ahead of changes in the sector – being proactive, not reactive.
- Utilising the right systems to increase productivity of staff and delight clients.
- Employing individuals with the right skills who can elevate what you do.
- Telling your story to your industry sector, current clients, potential clients, staff and recruits.
- Knowing when to pivot.
I provide the know-how to help, advise, mentor and develop design businesses for success by questioning and challenging and providing true sector expertise rather than broad business sector mentoring or coaching.
And I understand the specific challenges of the creative services sector as to how best value your creativity and recover your time.
If you’d like an initial chat to explore how I can help you as a design industry business mentor, or indeed how can I help you as a non-exec director, call or email to schedule a time to chat.
Take a look at Food Brand Strategist for some insights into how we help clients define their product, positioning and proposition.
And take a look at BoomBod as an example of our work.