Mind The Gap

With every product sector highly competitive, identifying market opportunities and developing a brand for success can present a significant challenge. We’re all familiar with the expression ‘a gap in the…

Time Lords!

Have you become aware of how much more of our time is being taken up doing things that have shifted into our responsibilities from those of various service providers? Remember…

My Top 12 Food Trends for 2019

I have a fascination for the way in which commonalities of needs, thinking and desires develop into trends and how these accelerate certain behaviours more than others so I am pleased to share my thoughts on what I believe are going to be the hot food trends in 2019. If you’d like more detailed information about any of these I’d be delighted to hear from you.

Our love of vinyl

Some fascinating statistics around the continued renaissance in the popularity of vinyl records recently. Sales are at the highest level since the ‘80’s but 48% of purchasers never play them and…

Making new friends

With the average purchase decision process in the supermarkets taking just five seconds, packaging has to communicate extremely quickly and effectively. So how does packaging influence consumer purchase behaviour? Putting…