Florence Nightingale & brands

When someone mentions Florence Nightingale, one particular image likely comes to mind: a caring presence, head covered by a shawl, holding a lamp as she ministers to patients in the dark. The “Lady with the Lamp,” as she became known and this image still serves as a symbol for nurses everywhere.

But for every night time hour Nightingale spent burning the midnight oil to help a sick soldier, she likely spent another doing something surprisingly different: working on some of the world’s first fabulously persuasive infographics. In addition to caretaking and advocating, Nightingale was a dedicated statistician, constantly gathering information and considering compelling graphical treatments to compare and present it.


The power and reach of social marketing is transforming the capability of brands large and small to reach and communicate with audiences in ways that were never possible before the birth of this medium

At the same time brand intelligence through big data is enabling one-to-one personalised dialogue with consumers and indeed enabling brands to deliver bespoke products ‘made for me’.