The packaging debate

A few weeks ago I wrote an article about the excellent government initiative to ‘eliminate all avoidable plastic waste by 2043′.

This of course doesn’t address the issues of today and whilst we’ve all been encouraged to reduce, reuse and recycle waste for some years we are still sending staggering amounts to landfill.

Are hipsters on the wane?

I visited a client in Shoreditch the other day and something felt distinctly different – and looked different.

Where were the bearded hipsters, they certainly weren’t in the bare brick, natural wood and copper-clad eatery so favoured by them that my client and I were in? Nor were they visible in any great numbers in the streets outside around Old Street at the height of lunchtime.

The Millennials or Gen Y

The Millennials or Generation Y as they are also known are a fascinating audience.

Characterised in the main by nothing other than being born between 1982 and 2004 they represent both challenges and opportunities to marketers.

Earlier this year, the boss of fashion chain Next said it had been hit by a generational shift away from owning ever more “stuff” to spending on memorable experiences such as eating out with friends.

21st century brandscape

The 21st century brandscape is hugely competitive with businesses in every sector leveraging their brand equities to the max.

Marketing in the form of online relationship building and data capture has seen an explosion of new, entrepreneurial brands who rather than rely on bricks and mortar sales through third party retailers are creating their own direct to consumer channel through dedicated websites and direct to home delivery services.