It’s hard to surpass the amazing taste of Belgian chocolate but why does it taste so good? The secret is in the consistent milling to 18 microns which is below…

Demanding lifestyles, driven in the main by increased prosperity are creating an increase in our 24/7 food for fuel culture. Our eating habits continue to change and skipping traditional meals…

Health and wellness is not a new phenomenon but COVID-19 has accelerated the focus on holistic wellbeing. Individuals are becoming more aware of the importance of staying physically and mentally…

New research shows the pandemic has given meal kits a boost with consumers turning to them as shopping visit frequency drops. As early as April 2020, nearly half of UK consumers…

New research from MINTEL has shown that three in five (60%) 16-34s* like experimenting with new cooking trends and ingredients, compared to 51% of UK consumers overall, leading to scratch cooking…

With the average purchase decision process in the supermarkets taking just fifteen seconds, packaging has to communicate extremely quickly and effectively with the inherent ability to create an ‘instant dialogue’ with a potential purchaser.

So how does packaging influence consumer purchase behaviour? If it’s a regular buy, the packaging shape, form and colour act as visual shorthand, enabling the consumer to quickly identify their favoured product on shelf.

Single use plastic has found its way into almost every aspect of our lives but is compostable packaging a viable alternative? From the disposable coffee cup we pick up on…

I’m often approached by individuals recognising my skill set which extends beyond brand design and packaging into research, product development, business planning and manufacturing – expertise which has transitioned many ideas from concept to reality.

Having what seems to be a unique idea is a fantastic start, but my proven process has been designed to determine the potential of an idea and to optimise it for success whilst future proofing it too.