Florence Nightingale & brands

When someone mentions Florence Nightingale, one particular image likely comes to mind: a caring presence, head covered by a shawl, holding a lamp as she ministers to patients in the dark. The “Lady with the Lamp,” as she became known and this image still serves as a symbol for nurses everywhere.

But for every night time hour Nightingale spent burning the midnight oil to help a sick soldier, she likely spent another doing something surprisingly different: working on some of the world’s first fabulously persuasive infographics. In addition to caretaking and advocating, Nightingale was a dedicated statistician, constantly gathering information and considering compelling graphical treatments to compare and present it.