Have you ever wondered why we find the beauty of colour and shape in a bowl of varied fruit irresistible? Or similarly, why we’ve all at some time I’m sure,…

This is my personal story of how Street Food Box, my infinitely reusable box for food to go concept, was conceived and developed from a blank piece of paper into…

I’m often approached by individuals recognising my skill set which extends beyond brand design and packaging into research, product development, business planning and manufacturing – expertise which has transitioned many ideas from concept to reality.

Having what seems to be a unique idea is a fantastic start, but my proven process has been designed to determine the potential of an idea and to optimise it for success whilst future proofing it too.

I have to admit the stimulus for this article started as a ‘Friday afternoon’ conversation about funny scenes in films but when I searched out the clip of Rowan Atkinson…

Recent research from MINTEL has shown that three in five (60%) 16-34s* like experimenting with new cooking trends and ingredients, compared to 51% of UK consumers overall, leading to scratch…

For decades, and pretty much from the outset of mass-marketing,  brands and marketing agencies steered clear of targeting grey consumers, unless they were promoting products specifically to this demographic. Typically,…

Numerous scientific studies which have shown how colour influences our mood, behaviour and purchasing. For example, it can mess with the way we experience our other senses, such as taste…

At the mid-point of my career in brand and marketing in the 80’s, there was a step-change in attitude relating to the value of targeting older consumers – in marketing…