How to create fabulously successful food & drink brands

Over the course of my career, I’ve learnt that successful brands are rather special – focused, brilliantly disruptive and optimised to powerfully engage consumers – whether that be online or on the high street.

My passion for understanding what consumers do and how and why products and brands influence their purchasing behaviour has taken me on an amazing journey of discovery and learning, enabling me to refine a process which is proven by the successful creation of over 200 brands.