This is an interesting graphic – do your own calculations in relation to the Vegan trend and think about the results. For more information about how I help my…
I think it’s really useful to think about launching a new food idea in the same way as you’d approach building a house. You’ll have some thoughts about where you’d…
In conjunction with my Food & Drink Trends 2020 report I researched emerging cuisines and flavours – what’s hot and what’s not. My analysis identifies opportunities for exciting innovations which…
I have a fascination for the way in which commonalities of needs, thinking and desires develop into trends and how these accelerate certain behaviours more than others so I am pleased to share my thoughts on what I believe are going to be the hot food trends in 2020.
I’ve had a number of requests for a list of all the key points to consider when launching a new food product which I featured in my two recent videos so here they are.
The food, drink and health products arena has never been more competitive.
Traditional bricks and mortar retailing has expanded into online and an increasing number of brands are selling direct to consumer as well as through digital market places such as Amazon.
I was discussing food sector legal compliance with one of my industry colleagues the other day and we agreed it was an area where many new businesses need help and guidance to ensure they properly navigate all areas of legislation and regulations so that they have complete confidence when taking their products to market and promoting them.
Over the course of my career, I’ve learnt that successful brands are rather special – focused, brilliantly disruptive and optimised to powerfully engage consumers – whether that be online or on the high street.
My passion for understanding what consumers do and how and why products and brands influence their purchasing behaviour has taken me on an amazing journey of discovery and learning, enabling me to refine a process which is proven by the successful creation of over 200 brands.