I’ve just completed a research project exploring consumer understanding of the inter-relationship of compostable packaging and sustainable foods and the insights are fascinating. First and foremost, it was interesting to learn…

Over the course of my career, I’ve met many start-up business owners who I’ve mentored and supported to become their brilliant best. They typically fall into two broad categories: the…

After nearly two years of disruption, the pandemic has changed the way we shop for ever and created the age of conscious consumerism. It has altered not only what we…

With the average purchase decision process in the supermarkets taking just five seconds, packaging has to communicate extremely quickly and effectively.

So how does packaging influence consumer purchase behaviour?

Putting price aside, if it’s a regular buy, the packaging shape, form and colour act as a visual shorthand, enabling the consumer to quickly identify their favoured product on shelf and removing the need for close scrutiny.

In my role as a food brand mentor, I meet businesses of numerous sizes at different stages of their brand journey.  But there is often a common theme – they…

According to a recent report from Asian Network, approximately 87% of Indian restaurants in the UK are run and owned by Bangladeshis.

For decades curry houses have been serving dishes such as chicken tikka masala, korma and vindaloo. These recipes are a big part of British culture but many of these “Indian” restaurants are now struggling as British tastes are evolving and changing.

I’m often asked how to start a food brand. Over the course of my career, I’ve learnt that successful food and drink brands are rather special – focused, brilliantly disruptive…

I frequently meet clients and entrepreneurs who are looking to deliver an innovative solution through a new business venture, often in a sector of which they have no previous experience.

Innovation covers so many aspects of both ideology and delivery and my expertise is in helping clients develop the most appropriate strategy, ready for translation into fabulous  branding and communications ideas, optimised to engage target consumers and achieve success.