Hi there, I’m Jocelyn Davies. I first met Eddie in 2015 whilst interning for a marketing agency in my home-town of Cambridge. I sought out the internship to build up…

It’s always been important for brands to establish a rapport with consumers, but in the post-COVID food and drink world, the challenge has elevated significantly. Brands will need to shift…

Having run my own food and drink centric brand design company for over 20 years and having launched over 200 successful brands, I’ve performed the role of a food mentor…

2020 has been an extraordinary and unprecedented year so far. In the UK, the year started with significant uncertainty around Brexit. No sooner was that out they way when there…

The power and reach of social marketing is transforming the capability of brands large and small to reach and communicate with audiences in ways that were never possible before the birth of this medium

At the same time brand intelligence through big data is enabling one-to-one personalised dialogue with consumers and indeed enabling brands to deliver bespoke products ‘made for me’.

NEW SERVICE: VIRTUAL FOOD MENTORING | £50/HOUR Given the challenging times that we live in, I’m offering a virtual food mentoring service to help lovely foodie people as cost-effectively as…

Over the course of my career working with food and drink brands, I’ve learnt that food brand design is a discipline which requires specialist skills and a mindset that sees…

With the average purchase decision process in the supermarkets taking just fifteen seconds, packaging has to communicate extremely quickly and effectively with the inherent ability to create an ‘instant dialogue’ with a potential purchaser.

So how does packaging influence consumer purchase behaviour? If it’s a regular buy, the packaging shape, form and colour act as visual shorthand, enabling the consumer to quickly identify their favoured product on shelf.