Every year British households throw 22 million tons of waste into the bin. And worse, recycling rates have stagnated at some 44 per cent and the UK is unlikely to…

What are your thoughts about the nostalgic Burger King brand update? I think this is a very smart move right now. Sure, it has some weaknesses but any brand that…

At the mid-point of my career in brand and marketing in the 80’s, there was a step-change in attitude relating to the value of targeting older consumers – in marketing…

With the average purchase decision process in the supermarkets taking just five seconds, packaging has to communicate extremely quickly and effectively.

So how does packaging influence consumer purchase behaviour?

Putting price aside, if it’s a regular buy, the packaging shape, form and colour act as a visual shorthand, enabling the consumer to quickly identify their favoured product on shelf and removing the need for close scrutiny.

Our shopping habits in the COVID world have changed in a way that none of us could have predicted. Uncertainty continues as governments the world over juggle the need to…

If there is one word in the English language that really hits us emotionally, it’s the dreaded D word – disappointed. To hear someone use this word to describe an…

When someone mentions Florence Nightingale, one particular image likely comes to mind: a caring presence, head covered by a shawl, holding a lamp as she ministers to patients in the dark. The “Lady with the Lamp,” as she became known and this image still serves as a symbol for nurses everywhere.

But for every night time hour Nightingale spent burning the midnight oil to help a sick soldier, she likely spent another doing something surprisingly different: working on some of the world’s first fabulously persuasive infographics. In addition to caretaking and advocating, Nightingale was a dedicated statistician, constantly gathering information and considering compelling graphical treatments to compare and present it.

New research from MINTEL has shown that three in five (60%) 16-34s* like experimenting with new cooking trends and ingredients, compared to 51% of UK consumers overall, leading to scratch cooking…