2020 has been an extraordinary and unprecedented year so far. In the UK, the year started with significant uncertainty around Brexit. No sooner was that out they way when there…

The power and reach of social marketing is transforming the capability of brands large and small to reach and communicate with audiences in ways that were never possible before the birth of this medium

At the same time brand intelligence through big data is enabling one-to-one personalised dialogue with consumers and indeed enabling brands to deliver bespoke products ‘made for me’.

NEW SERVICE: VIRTUAL FOOD MENTORING | £50/HOUR Given the challenging times that we live in, I’m offering a virtual food mentoring service to help lovely foodie people as cost-effectively as…

Over the course of my career working with food and drink brands, I’ve learnt that food brand design is a discipline which requires specialist skills and a mindset that sees…

With the average purchase decision process in the supermarkets taking just fifteen seconds, packaging has to communicate extremely quickly and effectively with the inherent ability to create an ‘instant dialogue’ with a potential purchaser.

So how does packaging influence consumer purchase behaviour? If it’s a regular buy, the packaging shape, form and colour act as visual shorthand, enabling the consumer to quickly identify their favoured product on shelf.

I frequently meet clients and entrepreneurs who are looking to deliver an innovative solution through a new business venture, often in a sector of which they have no previous experience.

Innovation covers so many aspects of both ideology and delivery and my expertise is in helping clients develop the most appropriate strategy, ready for translation into fabulous  branding and communications ideas, optimised to engage target consumers and achieve success.

I’m often approached by individuals recognising my skill set which extends beyond brand design and packaging into research, product development, business planning and manufacturing – expertise which has transitioned many ideas from concept to reality.

Having what seems to be a unique idea is a fantastic start, but my proven process has been designed to determine the potential of an idea and to optimise it for success whilst future proofing it too.

Pitching to retailers can seem daunting but like most things in life, with advance knowledge and proper planning, the task becomes not only easier but also more likely to succeed.…