When someone mentions Florence Nightingale, one particular image likely comes to mind: a caring presence, head covered by a shawl, holding a lamp as she ministers to patients in the dark. The “Lady with the Lamp,” as she became known and this image still serves as a symbol for nurses everywhere.

But for every night time hour Nightingale spent burning the midnight oil to help a sick soldier, she likely spent another doing something surprisingly different: working on some of the world’s first fabulously persuasive infographics. In addition to caretaking and advocating, Nightingale was a dedicated statistician, constantly gathering information and considering compelling graphical treatments to compare and present it.

New research from MINTEL has shown that three in five (60%) 16-34s* like experimenting with new cooking trends and ingredients, compared to 51% of UK consumers overall, leading to scratch cooking…

The rise in home working has thrown cities into crisis so is the rebirth of local communities here? Once bustling, busy and thriving with office workers and shoppers, city centres…

It’s a funny old business, this branding lark, in nearly every conversation this last week, I’ve talked about ‘the language of the category’. What do I mean by that? Brands…

Hi there, I’m Jocelyn Davies. I first met Eddie in 2015 whilst interning for a marketing agency in my home-town of Cambridge. I sought out the internship to build up…

It’s always been important for brands to establish a rapport with consumers, but in the post-COVID food and drink world, the challenge has elevated significantly. Brands will need to shift…

Having run my own food and drink centric brand design company for over 20 years and having launched over 200 successful brands, I’ve performed the role of a food mentor…

2020 has been an extraordinary and unprecedented year so far. In the UK, the year started with significant uncertainty around Brexit. No sooner was that out they way when there…