Launching A New Food Product Idea?

Tel: +44(0)207 205 2998 Email:


Hello, I’m Eddie Stableford, Food Mentor, Food Brand Expert and Food Product Innovator with a proven track record in launching new food products.

If you’re looking for one-to-one food mentor help launching a new food or drink product idea, you’re in the right place.

I work with ambitious start-ups across the globe in the shaping, creation and development of their ideas, readying them for success. 

With my end-to-end expertise, I ensure new to market concepts are differentiated, disruptive, cost-effectively delivered and optimised for commercial success at launch.

I enthuse clients to best express their idea and then enhance it with my knowledge – bringing it to life by guiding and supporting them. Providing expert insight every step of the way.

And by defining all the stages and sequence of work in launching a new food product, I ensure costly errors  are avoided.

Most importantly, I do so with passion, enthusiasm and commitment. Indeed, many businesses view me as their own, dedicated resource.

But I won’t pull any punches, so expect me to robustly challenge your thinking as only by doing do so can we create a successful product and brand together

I also help businesses secure investment and for those seeking retail listings, I manage introductions and relationships with buyers.

And with my network of product development partners, chefs, ingredients suppliers, manufacturers, brand creators, packaging designers and packaging suppliers, I can precisely match the appropriate resource to deliver projects efficiently and at least cost.


Getting Started

Idea Evaluation

Market Analysis & Strategy

Consumer Insights

Trends Research

Ideation Workshop

Competitor Benchmarking

Market Mapping

Gap Analysis

Consumer Journey

Product Innovation

Project Costs

Business Planning & Funding



Recipe Development

Kitchen Trials

Sensory Analysis

Manufacturing Solution

Manufacturing Costs

Nutritional Analysis

Microbiological Testing

Shelf Life Analysis

Trading Standards

Regulatory Compliance

Production Trial Management

Consumer Testing

Product Optimisation


Food Mentor


Investor Relations

Sales Strategies

Packaging Technology

Structural Packaging Solutions

Brand Design

Packaging Design

Digital Design

Retailer Introductions

Logistics & Distribution

PR & Social Media

Launch & Marketing

Take a look at I Want to Launch a New Food Idea But Need Expert Help for an insight into how I approach creating successful brands.

As an example of my work, take a look at BoomBod – from launch to successful sale in less than two years.

And here are testimonials from some of  my amazing clients:

Ken Hom

“It has been my privilege and pleasure to work with Eddie Stableford in constructing and expanding my brand. He was not only attentive to details but understood the intrinsic values of a brand. I was struck by Eddie’s sensitivity to various nuances and his awareness of the emotive dimension of food. His advice and work on creating my brand was invaluable. Frankly, I know that I could not have done it without his wise counsel.”

Ken Hom, BBC TV presenter and author.

Atul Kocchar

“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to work with.”

Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.

“Eddie worked with us from day one on our crisp project. He has an intuitive ability to tune in to consumer wants and did a fantastic job in shaping and delivering all the initial stages of work including strategy creation, consumer research, taste testing and brand concept evaluation. He also played a key role in our packaging procurement and set an exacting standard for our launch range. More recently he delivered the strategy, shaping and management of the re-design of our packs as we moved more significantly into mainstream retailing, ensuring greater standout whilst retaining all our key brand equities. His enthusiasm, passion and energy is infectious and his knowledge of all aspects of the food and drink industry is exceptional. I thoroughly recommend Eddie to anyone looking for help in developing a new brand.”

Rod Garnham, Corkers Crisps.


“Eddie has been amazing! I’d been ‘winging it’ for a long time, my business was, on the surface going really well, the customer base and orders were growing and growing, but the demand was getting too high, the problem was it was flattering that we kept pushing on thinking surely this is all worth it. Our small team meant that numbers and workings out weren’t made a priority, but one day my great friend Thea said I should meet Eddie and finally make some business sense. He’s been so positive and encouraging, after meeting him just once I could see the changes in the business within the first month. I have every bit of confidence that if I meet with Eddie 3-4 times a year my business will grow and grow financially as well as the orders. He’s allowed me to see a future and creating the right work life balance, because what’s the point in having your own business if it does’t work for you – thank you Eddie, can’t wait to see what’s round the corner” 

Serena Whitfield, Founder, Pearl & Groove.

Richard Kieswick

“You name it, Eddie is on it. On trend, on the money, on target, on top of whatever it is. Like a purifier for your brand, Eddie distills a flurry of energy and ideas into clear beautiful liquid purpose.”

Richard Kieswick, Serial Food & Drink Entrepreneur, Dickie’s Big Boozy Bangers.


Fancy a chat? Call: +44 (0) 207 205 2998 or email or use the form below.