Launching a new food or drink brand?

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Tel: +44(0)207 205 2998 Email:

The UK’s foremost Food Brand Expert & Mentor with a myriad of successful food & drink start-up brands launched across the globe.

Hello, I’m Eddie Stableford, the UK’s foremost Food Brand Expert & Mentor with a proven track record in ideation, innovation and the creation of forward-focused, optimised and successful food and drink products and brands for start-ups across the globe.

Let me ask you, what value would you put on success? If you’re basing your choice of partner on someone at the top of their game with proven success criteria and a deep passion for helping clients achieve their goals, then read on.

With every food and drink product category hyper-competitive, there is no place for mediocre.

Across my career of over 45 years, during which time I’ve worked with both major brands and start-ups, I’ve learnt what it takes to create winning products and brands and know the critical, often unknown factors which determine the difference between failure and success, including initial funding, sales growth funding and working towards the end game and exit strategies.

I have an inherent ability to place myself in the position of a consumer and to evaluate potential products, brand identities and designs during the formulation stages – carefully analysing each element of the communication as a consumer would experience them in real time and feeding back opportunities to optimise concepts for success.

I’ve also learnt that it can be lonely and confusing at the outset and recognise that business founders need help, advice, insight and support across a whole raft of disciplines on their journey from product concept through to launch: a broad expertise which is not commonly found within the product development or brand design sectors.

And as inventor and founder of a number of my own, fledgling brands (take a look at including, Street Food Box, I’ve walked the walk as well as talked the talk and have a real understanding of the challenges faced by entrepreneurial business owners.

Eddie Stableford, Food Brand expert
Eddie Stableford, Food Brand Expert on BBC News

I build strong, partner relationships with my clients though passion and commitment and enthuse them to best express their idea and then enhance it with my knowledge and end-to-end project expertise – bringing it to life by advising, guiding and supporting every step of the way – and using my extensive network of specialist partners to provide customised resource only as and when needed, providing a least-cost solution.

And by challenging and questioning the potential for success of a concept, I ensure costly errors are avoided at the get-go, providing much needed impartial advice supported by my extensive knowledge and understanding of the food and drink categories.

After all, there is no merit in investing in an idea if it doesn’t have the intrinsic potential to deliver a consistent, profitable, revenue stream.

So I won’t pull any punches and you can expect me to robustly challenge your thinking as only by doing do so can we create an optimised and successful product and brand together.

The thrill I get from creating success for my clients is the best reward for the total commitment I give to each and every project and I’m very proud of their kind testimonials.

Ken Hom

“It has been my privilege and pleasure to work with Eddie Stableford in constructing and expanding my brand. He was not only attentive to details but understood the intrinsic values of a brand. I was struck by Eddie’s sensitivity to various nuances and his awareness of the emotive dimension of food. His advice and work on creating my brand was invaluable. Frankly, I know that I could not have done it without his wise counsel.”

Ken Hom, BBC TV presenter and author.

Atul Kocchar

“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to
work with.”

Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.

(You can see more testimonials here.)

And as mentor, non-exec board director and business advisor to Virgin Start-Up, Be The Business and Enterprise Nation respectively, I have supported many businesses at the start of their journey or in scale-up phase.

Take a look at I Want to Launch a New Food Idea But Need Expert Help for an insight into the detailed and bespoke approach I take for every project.

And if you’d like to have a chat about how I can help you with the development or launch of your new food or drink product or how I provide support, advice and guidance to invigorate existing brands, I’d be delighted to hear from you.

Call: +44 (0) 207 205 2998 or email today for an initial chat or use the form below.